The infographic is about the different users of smartphones and the high demands for iPhones. There are 65% of consumers who said that they cannot live without their iPhones. This only shows how it captures most of the users through its competitive features and applications available for download. Top downloads include Games, Weather, Social Networking, Maps and Music. Most users of smartphones are students and they maximize the use of the device by making it a habit to study even if they are not home. Sports-minded individuals get to have their share of benefits from smartphones. In the first 2 days of NCAA 2012, report shows 83% of increase in sport consumption and there is a 20% traffic coming from smartphones an tablets during the tournament. These consumers are usually coming from high-earning income of $75,000 monthly compare to the lower income bracket who cannot afford this expensive gadget and mostly living in urban areas rather than the rural dwellers.